UPS | Unstoppable Campaign
The UPS Unstoppable campaign was designed to evolve UPS from a logistics giant into a lifestyle brand. I led the design of a specialized e-commerce platform catering to both employees and a new consumer demographic. To bridge the gap between utility and fashion, I developed a premium line of promotional goods—including knitwear, loungewear, and streetwear-inspired accessories—effectively moving the brand into a dynamic, modern market.
AbbVie | Onboarding Kit
For AbbVie’s new hire initiative, I developed a high-touch onboarding kit centered on the theme of professional growth. I managed the design and production of multiple physical assets, including:
Custom Handbook: A bespoke editorial layout tailored for the brand's internal culture.
Dimensional Packaging: Custom-designed mailer boxes for a premium unboxing experience.
Thematic Collateral: "Grow with Us" seed packets, welcome folders, and employee badges that reinforce the company’s mission from Day 1.
Hubbard Radio
For Hubbard Radio, I spearheaded the character development for "Fluffy," the official mascot for SHE 100.3. This involved creating a comprehensive 360-degree technical mockup for a custom bobblehead production. Additionally, I designed a suite of engaging promotional merchandise for 101.9 The Mix, focusing on high-energy brand assets that resonated with their listener base.
Cresco Labs
Lifestyle Merchandising & Digital Storefronts
Brand Versatility: Executed custom design work across the Cresco Labs house brands, translating the premium feel of Cresco, the vibrant energy of Good News, and the utility-driven aesthetic of High Supply into tangible products.
Web Design: Built promotional web storefronts for employees and customers to access curated collections of custom apparel, accessories, and branded collateral.
Product Development: Managed the design of diverse assets ranging from high-end streetwear to high-volume promotional items like buttons and stickers.
