Iron Heritage
Launched a men’s cosmetic company establishing a cohesive branding strategy, online experience and industry enhanced product line. Designed, tested and oversaw the 360º packaging solutions for the entire product line. Created marketing campaigns, promotional products, and brand loyalty programs to increase customer and vendor sales that increased the overall business performance. Designed branding and visual communications to establish a lifestyle brand that expanded into a custom retail store design with barbershop and retail layout.
Iron Heritage x Chuck Ragan
Directed the end-to-end product development and launch of a signature grooming line for folk-punk musician Chuck Ragan. By blending the "rugged drifter" aesthetic with premium formulations—including custom beard oils and a specialized coconut oil hand cream—we successfully expanded Ragan’s lifestyle brand. The project involved cross-functional coordination with SideOneDummy Records to integrate promotional campaigns into international tour cycles, resulting in a cohesive brand experience from the merch table to the digital storefront.
Iron Heritage x Brian Venable of Lucero
Developed a signature grooming product for Brian Venable of Lucero, focusing on a high-quality, custom-formulated beard oil that mirrored the grit and authenticity of the band's aesthetic. This project emphasized artisanal craft and personal branding, creating a bridge between the artist’s off-stage persona and a tangible lifestyle product for Brian’s Lucero fan base.
