Loud Pizza Records began during the pandemic. I created a one-of-a-kind, pizza-themed record store brand from the ground up. From serving records in custom pizza boxes to creating a cheesy pizza mascot Elvis Crustello with pal Fizzy Stardust, a fun loving Bowie inspired soda can, to creating a Spin-It program, a Book-it inspired club for records. I’ve infused storytelling and personality into every part of the brand through the creation of custom merchandise and promotional items to an easy-to-use web store that ships internationally, while continuing to shape the creative direction of our curated shop located in Chicago's Ravenswood neighborhood. Loud Pizza Records is cuff from my own sleeve inspired by music and design.